“Growing concerns about the poor nutritional profile of processed cheese can be neutralized by emphasizing the positive benefits of cheese consumption. There is an opportunity for manufacturers to market the high-protein content of a variety of cheeses, as well as their versatile flavors, origins, and greater retail availability.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Natural Cheese
Segment Performance – Processed Cheese
Segment Performance – Cream Cheese/Cream Cheese Spreads
Segment Performance – Cottage Cheese
Retail Channels
Retail Channels – Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cheese Usage
Purchase Factors
Cheese-related Habits
Attitudes Toward Cheese
Race and Hispanic Origin
Consumer Segmentation
Correspondence Analysis – Cheese
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Natural Cheese
Brand Share – Processed Cheese
Brand Share – Cream Cheese/Cream Cheese Spreads
Brand Share – Cottage Cheese
Innovations and Innovators
Marketing Strategies
Social Media – Cheese
IRI/Builders – Key Household Purchase Measures
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Cheese
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
30th June 2014
“Consumer interest in artisan and specialty cheeses continues to be the main source of growth within the cheese category. Wegmans Food Market has responded directly with its own cheese aging facility designed to offer a variety of high quality, aged cheeses.” 
24th January 2014
“Cheese lovers indicate interest in natural, non-processed gourmet cheeses, and are even willing to pay more for artisan cheese brands. Artisanal Brands, Inc. is one specialty cheese manufacturer opening its own retail store in New York to produce and showcase its products directly to consumers while providing another channel for ...
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How will health concerns related to fat and sodium impact the category?
