Table of Contents
Introduction
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- Products covered in this report
- Methodology
- Limitations
- Abbreviations
Executive Summary
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- Future growth remains-female
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- Figure 1: Best- and worst-case forecast of China retail value sales of female facial skincare, 2010-20
- Future growth remains-male
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- Figure 2: Best- and worst-case forecast of China retail value sales of male facial skincare, 2010-20
- Market Share
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- Figure 3: Company market share in female facial skincare, by value, 2014
- Skin profile
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- Figure 4: Current skin conditions, March 2015
- Satisfaction level
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- Figure 5: Current skin satisfaction, March 2015
- High penetration of major categories
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- Figure 6: Usage of facial skincare products, March 2015
- Frequency
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- Figure 7: Usage frequency of facial skincare products, March 2015
- Size of wallet per category
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- Figure 8: Spending on facial skincare products, March 2015
- Brand loyalty
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- Figure 9: Facial skincare brands usage, March 2015
- A healthier and happier life leads to good skin
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- Figure 10: Attitudes towards skincare in the next 12 months, March 2015
- What we think
Issues and Insights
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- Penetration remains vital to unlock future growth
- The facts
- The implications
- New product innovation is key to maintaining loyalty
- The facts
- The implications
- A healthier and happier life leads to good skin
- The facts
- The implications
- Approach men differently
- The facts
- The implications
Trend Application
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- Prove It
- Return to the Experts
- Extend My Brand
Market Size and Forecast
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- Key points
- Market drivers
- Meet the Mintropolitans
- Towards a healthier lifestyle
- Regulation change
- Import tariffs change
- Current female facial skincare market
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- Figure 11: China female facial skincare market, value sales, 2010-14
- Future growth remains
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- Figure 12: Best- and worst-case forecast of China retail value sales of female facial skincare, 2010-20
- Current male facial skincare market
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- Figure 13: China female facial skincare market, value sales, 2010-14
- Growth remains strong
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- Figure 14: Best- and worst-case forecast of China retail value sales of male facial skincare, 2010-20
- Forecast methodology
Market Share
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- Key points
- International brands still lead the market while domestic brands are gaining a competitive advantage
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- Figure 15: Company market share in female facial skincare, by value, 2012-14
Who’s Innovating?
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- Key points
- Innovation
- Beauty device storms
- Smart cleaning
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- Figure 16: Clarisonic Pedi-Balm Sonic Foot Softening Treatment, Q2 2015
- Figure 17: Sonic System Purifying Cleansing Brush, q2 2014
- Cleaning and illuminating
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- Figure 18: Clarisonic Sonic Radiance Brightening Solution, q1 2015
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- Figure 19: LUNA Facial Cleansing
- Toning booster
- Anti-ageing
- Microcurrent
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- Figure 20: NuFACE Trinity lip & eye treatment device
- Light therapy
- Laser
- Generally, narrowly spaced micro-beams of laser energy are used to prompt new collagen growth.
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- Figure 21: Age-Defying Laser
- Figure 22: ILLUMINAGE Skin Smoothing Laser
- New skincare ritual
- 5:2 diet for skin
- Mask before sleeping
- Skin Apéritif, new routine before serum
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- Figure 23: Lancôme Génifique Advanced Youth Activating Concentrate, Q1 2014
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- Figure 24: L'Oréal Dermo-Expertise Youth Code Prodigious Rejuvenating Pre-Essence, Q4 2012
- Figure 25: Yue Sai Vital Essential Ganoderma youth preserving serum, q 2102
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- Figure 26: Albion Eclafutur, q4 2013
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- Figure 27: innisfree The Green Tea Seed Serum
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- Figure 28: Neutrogena Fine Fairness Pre-Essence Treatment Lotion, q1 2015
- New healing heroes offer immediate effect
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- Figure 29: the new Clinique Turnaround moisturizer, q1 2015
- Figure 30: Shiseido Ultimune Power Infusing Concentrate, q4 2014
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- Figure 31: La Prairie Anti-Aging collection
- Figure 32: Vonin BB Action One-Shot Fluid, q1 2015
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- Figure 33: Biotherm Homme Total Recharge CC Gel, q2 2015
Companies and Brands
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- L’Oréal
- L’Oréal in China
- Recent marketing activities
- Major launches
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- Figure 34: Lancôme Miracle Cushion Liquid Cushion Compact SPF 23/PA+, q1 2015
- Shiseido
- Shiseido in China
- Recent campaign
- Major launches
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- Figure 35: Shiseido Vital-Perfection is a skincare range
- P&G
- P&G in China
- Recent campaign
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- Figure 36: SK-II Facial Treatment Essence, limited edition, purple hydrangea, q4 2014
- Major launches
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- Figure 37: SK-II Auractivator CC Cream, q1 2015
- Estée Lauder
- Estée Lauder in China
- Recent campaign
- Major launches
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- Figure 38: La Mer The Illuminating Eye Gel, q1 2015
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- Figure 39: Estée Lauder Re-Nutriv collection, q4 2014
- Figure 40: Clinique Turnaround Revitalizing Treatment Oil, Q1 2015
- Jala
- Jala in China
- Recent campaign
- Major launches
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- Figure 41: Chando Himalayan Purity Pure range, Q2 2014
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- Figure 42: Maysu Rose Honey Nutrition Moisturizing, Q2 2015
The Consumer – Skin Profiling
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- Key points
- Skin profile
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- Figure 43: Current skin conditions, March 2015
- Trends amongst female users 2014-15
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- Figure 44: skin problems comparison in female users, 2014-15
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- Figure 45: SK-II Whitening Power Spots Specialist, Q3 2014
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- Figure 46: Lancôme Génifique Yeux Light-Pearl Eye-Illuminating Youth Activating Concentrate
- Gender differences
- Males and females need different solutions
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- Figure 47: Current skin conditions, by demographics, March 2015
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- Figure 48: Repertoire of current skin conditions, by demographics, March 2015
- Satisfaction level
- Over 30% are not satisfied with their skin
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- Figure 49: Current skin satisfaction, March 2015
- Potential male users
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- Figure 50: Current skin satisfaction, by demographics, March 2015
- High income demographics have more potential
The Consumer – Usage Behaviour
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- Key points
- Penetration
- High penetration of major categories
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- Figure 51: Usage of facial skincare products, March 2015
- Gender contrast
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- Figure 52: Usage of facial skincare products, by demographics, March 2015
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- Figure 53: Kiehl's Close-Shavers Squadron Sky Flyin' Foaming Shave-Gel and Face Cleanser, Q4 2013
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- Figure 54: H2O+ Oasis Men Ultimate 5-in-1 Facial Spray 5 v 1 (Ultimate 5-in-1 Facial Spray), q2 2015
- Repertoire analysis
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- Figure 55: Repertoire of facial skincare products used, March 2015
- Frequency
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- Figure 56: Usage frequency of facial skincare products, March 2015
- Skincare rituals (female)
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- Figure 57: Usage frequency of facial skincare products, by demographics, March 2015
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- Figure 58: Yves Saint Laurent Forever Light Creator UV Protector High Protection Skincare SPF 50/PA++++ BB Shade, q1 2015
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- Figure 59: Lancôme City Miracle CC Cream Complexion Beautifier Daily Defense SPF 50/PA+++
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- Figure 60: Somoon Black Hydrogel Eye Patch, q2 2015
- Skincare rituals (male)
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- Figure 61: Usage frequency of facial skincare products, by demographics, March 2015
- All income/age levels show similar usage pattern
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- Figure 62: Usage frequency of facial skincare products, by demographics, March 2015
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- Figure 63: Usage frequency of facial skincare products, by demographics, March 2015
The Consumer – Buying Behaviour
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- Key points
- Category spend
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- Figure 64: Spending on facial skincare products, March 2015
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- Figure 65: marubi new range of Elastin Anti-Aging Firming Eye Essence
- Female category spend
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- Figure 66: Spending on facial skincare products, by demographics, March 2015
- Male category spend
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- Figure 67: Spending on facial skincare products, by demographics, March 2015
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- Figure 68: Biotherm Homme Total Recharge, Anti-Signs of Fatigue Eye Care, Q1 2015
- Brand loyalty
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- Figure 69: Facial skincare brands usage, March 2015
- Brand loyalty trends for females
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- Figure 70: Facial skincare brands usage by female users, March 2015
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- Figure 71: Facial skincare brands usage by female users, March 2015
- Male user loyalty
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- Figure 72: Facial skincare brands usage by male users, March 2015
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- Figure 73: Facial skincare brands usage, March 2015
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- Figure 74: Facial skincare brands usage, by demographics, March 2015
The Consumer – Attitudes toward Skincare
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- Key points
- A healthier and happier life leads to good skin
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- Figure 75: Attitude towards skincare in the next 12 months, March 2015
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- Figure 76: La Nuit Douce Frankincense d'Oman Face Beauty Oil, q1 2015
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- Figure 77: Love After Dark Face Oil by Kiss the Moon Love, q1 2015
- The healing approach
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- Figure 78: Guerlain Abeille Royale range, Q2 2015
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- Figure 79: fresh Black Tea Instant Perfecting Mask
- The holistic approach
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- Figure 80: shiseido smoothies in wagas, Q1 2015
- New skincare approach – early protection and home treatment
- Gender differences
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- Figure 81: Attitude towards skincare in the next 12 months, by demographics, March 2015
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- Figure 82: Skin Food Everyday Lentil Facial Mask, Q2 2015
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- Figure 83: Bei Da Huang’ s Dong Bei Mo Yang ‘s A Golden Harvest Range: soybean moisturising mask, may 2014
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- Figure 84: The Biotherm Homme Total Recharge
- Dynamic approaches
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- Figure 85: Repertoire of attitude towards skincare in the next 12 months, March 2015
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- Figure 86: Repertoire of attitude towards skincare in the next 12 months, by demographics, March 2015
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- Figure 87: Repertoire of attitude towards skincare in the next 12 months, by demographics, March 2015
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